Time saved is time gained
The Ask: Persuade affluent professionals to place an order with Grocery Gateway.
The Category Challenge: 95% of Canadians haven’t tried online grocery delivery, as they prefer to visit the store. However, it leads to multiple trips.
Insight: Grocery shopping eats time from your life.
The Strategy: Showcase time saved is time gained with family and friends. Essentially tying back to Longo’s values - “The highest standards are family standards.”
The Idea: What if you could add 5 days to your life?
Creative Thought Starters: Adding time to life via – Microsite, Print Ads, Bus Shelters and Instagram stories; Subscription-based plans.